Store-Bought Juice Labels Busted!
Juicing at home may be fast and easy, but it does require cleanup, leading many to cut out the work by purchasing juice from the store. One of my clients found me because she had made exactly this mistake: She bought a bottle of juice, drank it happily, and then looked at the label. That bottle of green juice contained more sugar than two regular sodas! To add insult to injury, that juice was part of a line of prepackaged cleanses. Don’t make the same mistake.
Here’s what you should know about less-than-fresh juice.
- 100% Juice doesn’t mean much. Food companies can legally print “100% Juice” on their labels while still including additives, flavorings and preservatives (not to mention a lot of added sugar and salt).
- Key minerals, vitamins and live enzymes are destroyed by the pasteurization process most juices go through – and if that doesn’t do it, keeping juice on the shelf for days will!
- “Not from Concentrate” juice often still uses “flavor packs” to add flavor back in after a lengthy storage process.
- Even in juices labeled “All Natural,” synthetic ingredients may be hidden, like Fibersol-2, Fructooligosaccharides, or Inulin. Naked Juice was sued for using “All Natural” in their label while containing all of these ingredients.
It’s okay, you don’t have to clean your juicer to reap the benefits of fresh juice (even if it does just take a few seconds to rinse after use!). We have all the fresh, low-sugar, super-food-power-packed, straight-from-the-organic-farm juice you want. We carefully compose each juice recipe to maximize health benefits and flavor – and, you’re invited to check out our labels any time. We know you’ll like what you see and love what you taste!