The Juice is Loose! The Rising Popularity of Juicing
For something that is essentially cold, juice is hotter than ever. Juice shops are springing up on every corner, like Starbucks in the ‘90s. A New York Times article, “The Juice-Bar Brawl” says it best:
“Half a decade ago, most people who were found guzzling and gushing about juice – not grocery store O.J., but the dense, cold-pressed stuff that is made by pulverizing mounds of ingredients like kale, beets, ginger, spinach and kohlrabi – were either zealots from the raw-food fringe or Hollywood celebrities who believed that a ‘juice cleanse’ would nudge their toned bodies even closer to radiant perfection. But along the way, more people started drinking it. And for consumers and entrepreneurs, a realization took hold: juice did not have to be part of a challenging, expensive cleanse. It could simply be lunch.”
Yes, the industry is booming. And for every boutique juice shop like ours, there are more and more conveyor-belt chains popping up like dandelions in a fresh bed of wheat-grass. We like dandelions (they’re delicious additions to salads), but we also like our ability to create a variety of juices that are high quality, constantly changing with the seasons, and customizable to what our clients need and want. We also don’t think there’s a mass-produced substitute for our years of expertise in the field of health, nutrition, and making healthy foods taste delicious.
What Sets Our Juices Apart
Our juices don’t just include fruit juice, they’re carefully balanced with natural nutrients like hemp protein, turmeric, or almond milk, to give you the foundation for mind and body balance. There are some things you can’t quite achieve with a conveyer belt.
But we are thrilled that more and more people are finding out about juices. We love them. Come in and try one of our 16oz fresh-made juices for just $12.50. Like the New York Times says, “it could simply be lunch.”